Product Information Management (PIM).

Streamline product data management with PIM – a Product Information Management system.

PIM. Because data is everywhere.

Data is everywhere. In sales. In marketing. In Production. In the web-shop. In physical stores. At suppliers. At the competitors. In the archives. In the system. etc. Therefore, it may require its system to get it all under control.

We recommend Product Information Management (PIM). Once you have the method in place, you have the foundation to define where you want to start and what you dream of using data - and time - for.

It's not just about uncovering what processes you want to simplify, but just as much about matching expectations internally:

‘What do we want?’  ‘What do we want to get away from?’.

If you need sparring, we at Kraftvaerk are of course available in all phases - including the initial ones.

5 things to consider before investing in PIM. 

We have produced a five-point checklist you may wish to consider before investing in PIM. PIM is about much more than data. PIM also involves identifying which processes you want to simplify, and about reconciling this vision internally. What is it that you want to streamline? What do you want to achieve? If you follow this checklist, you will be well on the way.  

1# Is it time to upgrade to a PIM system? 

If you answer yes to one or more of the following questions, it is:  

  • Do you often transfer files via USB flash drives because they are too large to send by email?  
  • Do you often exchange flat files with your suppliers or marketing department?  
  • Do you have problems documenting what was written 12 months ago?  
  • Have you been prevented from launching products or a service because you didn’t have an overview of your data?  
  • Can the time which is spent manually handling data be better spent in the company by creating value?  

2# Is the organisation ready for PIM?

PIM requires that all departments are willing to embrace change. The company must be ready to make some quick decisions together, and to address the positive consequences of PIM. By choosing a time-specific format, it is easier for companies to start correlating data, systems, channels and people in the organisation.  

3# Which product data do you want to be able to manage? 

PIM is all about systematising and enriching product data. However, what is meant by ‘product data’ is a very open-ended. Therefore, we recommend that a PIM working group prepares a list of channels, systems and devices that store data – and prioritise the most important. Define whether the solution should be integrated with the ERP system, MDM systems or other platforms – and why. Create an overview of the various integration possibilities and interfaces.  

4# How is the PIM solution prepared?

In 90 days, you can have PIM integrated with your company’s ERP systems or similar. But from that point on it’s a learning curve. “PIM in 90 days” may be well be feasible technically speaking, but actually training the people who will be using the tool may take longer. If only because the organisation cannot free up enough time for training within a 90-day period.

5# Who will be part of the PIM working group? 

Data is everywhere. In sales. In marketing. In production. In the on-line store. In physical shops. At suppliers. At competitors. In the archives. In the system. Therefore, there can be a lot of stakeholders who all have an opinion. It requires a superb platform to bring everyone on board. It’s a good idea to allocate enough time early on to listen to all the stakeholders, and to appoint a PIM working group that defines what you want to streamline and what you want to achieve.  

Putting customers first.

Rasmus Kjær Madsen

Director & Head of E-commerce

+45 53 72 97 84