Morning event: Mastering Smart Commerce

Focus on digital sales remains steady as many companies see a bright future for digital commerce and expect continual growth in online sales. However, to gain success with digital commerce requires the right prioritization of investment and establishment of the right procedures and practices.

At this morning event we look at how you can streamline your content supply chain, create personalized shopping experiences and overcome the biggest challenges related to digital commerce.

The event is relevant for CCOs, CMOs, e-commerce directors, e-commerce managers, and digital and commercial profiles with responsibility for digital sales channels and shopping experiences.

09.05 - 09.30:

How to streamline your Content Supply Chain Strategy for Better User Engagement

In an era where the demand for content and experiences is at its peak, marketers and digital teams often find themselves navigating through complex workflows and fragmented processes.
It doesn’t have to be this way. In this talk, we will shed light on innovative strategies and best practices that can streamline your content supply chain, and thereby boosting your commerce engagement for better customer experience.

Armin Moradian, Global Account Manager and Simon Chapman, Sr. Director, Partner Enablement & Solution Architecture at Optimizely

 

09.35 - 10.00:

Conquer your challenges and boost digital sales

Studies show that only about 28 % of the total sales volumes are happening in digital channels. This indicates room for further digital growth in the sales mix. But how can you improve your digital sales? What are the biggest challenges, how to overcome them, and which kind of digital investments are necessary to make?

Having advised several larger manufacturers to increased digital sales, Reetta Peltonen, Engagement Director at Kraftvaerk, will go through some of the biggest challenges that companies are facing when digitizing sales channels and how to overcome them.

Reetta Peltonen, Engagement Director at Kraftvaerk

 

10.10 - 10.35:

Create the Ultimate Shopper Experience: The Benefits of Hyper-Personalization in Future Commerce

As the world of commerce evolves, the demand for personalized experiences is reaching new heights. However, creating a seamless and hyper-personalized shopper experience doesn’t have to be a complex task. This session is designed to explore innovative strategies and best practices that can help you create a highly personalized shopping experience that drives business growth.

Simon Chapman, Sr. Director, Partner Enablement & Solution Architecture at Optimizely

We host the event together with Optimizely – an all-in-one operating system for marketing.

Optimizely is reinventing how marketing and product teams work to create and optimize digital experiences across all channels. They provide a leading digital experience platform (DXP) that enables companies to orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints.