New Design and User Journey for Mit Ungdomskort

‘Mit Ungdomskort’ (My Youth Card) is a self-service platform that handles ordering etc. of the Ungdomskort - an offer for young people and students of cheaper public transportation. Together with Rejsekort & Rejseplan, we have just launched a new design and user journey when young people and students order their ‘Mit Ungdomskort’.

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<h1><span class="text-athletic-green">New Design and User Journey </span>for Mit Ungdomskort</h1>
<p><span class="NormalTextRun SCXW66361993 BCX0">‘Mit Ungdomskort’ (My Youth Card) is a self-service platform that handles ordering etc. of the Ungdomskort - an offer for young people and students of cheaper public transportation. Together with Rejsekort &amp; Rejseplan, we have just launched a new design and user journey when young people and students order their ‘Mit Ungdomskort’.</span></p>

We have developed a new UX and design concept, new features and a modernized API-based architecture. Through detailed wireframing and innovative concepts, ‘Mit Ungdomskort’ has undergone a complete redesign that has created significant improvements in key areas, such as card ordering and period editing. Where the order flow used to contain 7-8 steps, today customers must go through much fewer steps.

 

"The focus was radical simplification, and the goal was to streamline the user experience and remove unnecessary complexities to make the ordering process as intuitive as possible and the user experience even better, especially on mobile," says Nico Thonbo Eriksen, Service Owner at Rejsekort & Rejseplan A/S.

 

‘Mit Ungdomskort’ is a complex platform that handles around 140,000 Ungdomskort customers and operates across different fare areas, transport companies and educational institutions - all elements that the order flow must be able to handle.

 

"In collaboration with Danish public transport companies, Rejsekort & Rejseplan, we have conducted a series of brainstorming sessions to outline the different pages and functionalities required for the solution. Through iterative design updates, which were regularly presented to stakeholders for feedback and customization, the initial concepts were refined and have resulted in a unified user experience and increased efficiency," says Anders Olsson, Lead Project Manager at Kraftvaerk.

 

See the new ‘Mit Ungdomskort’ here. 

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Rejsekort & Rejseplan A/S

Rejsekort & Rejseplan A/S

Kraftvaerk is fixing public transportation for +200,000 young Danes. Since 2012, we have been the tech architect and partner behind “Mit Ungdomskort”, “Skolekort” and Rejsekort Cloud, which are all part of Rejsekort & Rejseplan A/S with +3 million users.