Rising demands on product information are creating ever-increasing demands on companies. New regulations and stricter environmental requirements that companies must comply with are often introduced. This calls for a flexible value chain with automatic and efficient processes. And a PIM system improves that very part.
PIM ensures that customers get the information they expect. Both consumers and business clients act digitally and are self-reliant. Almost all, 92 %, of B2B purchases start with a digital search, and 68 % of B2B buyers prefer to check online (Forrester, 2019).
PIM is efficient. When companies organise product information in a system, resources are released that can be used to increase the company's value. The time-to-market process will be significantly faster. A fully automated set-up will mean that you can, for example, link and quality-assure product information, product declarations and labelling regulations. With one click, customers will get updated product information. As they expect. Customers require cross-channel consistency and expect speed, correctness and individual personalisation. When the systems are integrated and tied together smoothly, you can create differences for the customer.
PIM ensures a consistent product and brand experience. Whether the ambition is to gain control of the products in the e-commerce solution, physical stores, printed catalogues or marketplaces like Google shopping or Amazon, PIM makes it easy to maintain the product portfolio for all channels and create a consistent product and brand experience.
PIM enables the company's marketing department to provide consistent and rich product information through the ability to combine product information, marketing information and digital media such as images, video and product documents – and thus provide product information across all high-quality channels.
Mass updates and search engine via PIM streamline the work with product data. A PIM system is created for the mass update of product information on thousands of products and variants in one single workflow.
A PIM system is just as flexible as reality offers. Companies can organise and edit the product model and, for example, in only a few minutes add additional attributes to the products or create new sales hierarchies and organise products for specific audiences. It is possible to spread the work to several hands and become even more efficient by, for example, letting selected subcontractors enrich the products directly in the system.
PIM simplifies the work with product images and product catalogues. That is handy in a time when the fashion and clothing industry no longer counts four seasons, but hundreds of seasons annually, and where businesses need fast go-to-market processes.
PIM interacts with the organisation's most important IT systems (your ERP system, CMS and e-commerce system) and can interact with all IT systems (DAM, BI, Support, Sales, Procurement and much more), if you want to automate its workflows and take full advantage of PIM.
Implementing a PIM system can significantly improve operational efficiency by automating manual tasks, reducing errors, and eliminating duplicate efforts. It streamlines product data management processes, freeing up time for employees to focus on strategic activities. This increased efficiency translates into cost savings and improved productivity for the company.
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