Why this report?
In recent years, we have seen interesting changes in the Nordic insurance market. Several external factors create pressure on the insurance industry, fostering new risks that incumbents must by necessity be prepared to manage.
On top of that, new competitors are entering the insurance market, and customers are more willing than ever to change insurers.
Based on research and interviews with selected insurance companies within the Scandinavian insurance market, we are going to shine a light on three areas, which are vital elements in driving insurance forward:
- Customer Experience
- Product Innovation
Within these areas, we will explore how competitiveness can be boosted and turbulent times navigated by prioritising the right digital tools, projects and focus points.