Alka. Focus on digital customer solutions
For several years, Alka has been focusing on digitalising its customer dialogue, and Kraftvaerk has had the pleasure of contributing to this by providing consultancy and assisting with technical implementation. The insurance company’s strong focus on the customer experience resulted in Alka winning the award for Best Digital Customer Solution among financial companies in Denmark in 2018.
Alka, like most insurance companies, is a far-reaching enterprise operating in a complicated domain, where the technical stack ranges from older core systems to the most modern, digital interface on the customer’s browser, and which functions across multiple devices. The collaboration between Alka and Kraftvaerk focuses on making the most of the insurance company’s technical set-up, thereby improving the customer experience. Kraftvaerk is contributing to the development of the customer-facing front end, the development of Sitecore applications, the improvement of Sitecore architecture, the building of a standardised approach to DevOps and providing technical advice on mobile applications.
Alka’s business and customers are benefiting from the improvements which have been made to their car calculator, campaign modules, tracking, chat, contact modules and the customer universe MitAlka.
Stable Sitecore and DevOps
Reviewing the Sitecore platform and continuous upgrades ensures the stability, performance and security of Alka’s Sitecore solution, just as further standardising the approach to DevOps is enabling Alka to release solutions with a steady hand.
Top-notch customer experience
Alka’s focus on digitalisation and innovative solutions won them awards when the Digital Finance Companies of the Year were named, and in this context panel surveys awarded Alka top marks for its customer universe MitAlka and its focus on innovation.
A strong customer universe
In the customer universe, it is now possible for customers to decide for themselves whether they want to change the individual insurance policy’s terms to match the latest offers in the field or to stick with their existing terms. It’s a solution that creates transparency and the possibility of increased freedom of choice for the customer – when and where it applies. Similarly, customers can choose other payment frequencies and payment methods, for example the Danish mobile payment solution MobilePay. This means that customers get the best value for money and can pay in instalments, depending on what suits them best.
Sitecore lifted to next level
As part of Alka’s agile teams, Kraftvaerk is developing the functionality that creates most value for Alka’s business and customers. In addition, Kraftvaerk is also part of Alka’s architecture team, which focuses on improving stability in the Sitecore platform through monitoring and reviewing logs and key figures, upgrading Sitecore in terms of security and performance, and upgrading Alka’s DevOps set-up.
Through its work, Kraftvaerk has played a key role in improving how we use Sitecore, as well as optimising our environments and our DevOps set-up.
Improving the front end
Kraftvaerk is working on a number of the Alka solutions that customers use when accessing Alka digitally. Under this framework, Kraftvaerk provides development work on existing solutions in Angular, but also on solutions for Alka’s path towards VueJS. Overall, Kraftvaerk has helped ensure that Alka is leading the way in shifting customers towards mobile devices.
Close and agile cooperation
Consultancy and development take place in close cooperation. Kraftvaerk is a regular part of the insurance company’s agile set-up, and is directly involved in the agile teams on-site at Alka.
Kraftvaerk has been working with us for a long time, and has played an active and dedicated role in our agile teams. The focus has been on further developing digital services for our customers, specifically in the areas that create added value. The Kraftvaerk employees have been very popular, and they understand how to participate and collaborate in a way that matches our organisation, business and customers.
Advice via mobile apps
Out of a desire to present all the various possibilities offered by mobile apps, Kraftvaerk advises the insurance company on what is currently possible within the field of mobile development. The advice is based on Alka’s own experience and business. For example, Kraftvaerk advises on how technical capabilities (native apps, hybrid apps, HTML5 solutions etc.) open doors while limiting functionality, and how the various technical options greatly affect time-to-market, skills requirements, costs and flexibility in functionality.
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