One shared career site strengthens Danish Defence

The Danish Ministry of Defence Personnel Agency (MDPA) has, together with Kraftvaerk, developed a careers site which is attracting more visitors by bringing together all the Danish Defence education and training programmes, including senior career tracks. The secret weapon is the better integration of data.

In figures

There is a battle for skilled labour in Denmark. This is a challenge which the Danish Ministry of Defence Personnel Agency is well aware of. Consequently, they have now developed and implemented a new careers sitewhich provides a significantly better overview of the education and training programmes and career opportunities in Danish Defence. It functions just as intended. 

One shared site

Before, there were five different websites. Now, one website brings together all the career opportunities in Danish Defence from conscription to the rank of major. This is useful for the individual. And resource-optimising for Danish Defence. And it’s good for Denmark.

One comprehensive overview

A custom-built careers overview shows both the military and civilian career paths which are available in Danish Defence. Civilian doctors, chefs, engineers etc. will now find it much easier to get an overview of all the many career possibilities in Danish Defence. Which is smart when you want to attract and retain manpower.

Simplified user journey

With a new architecture and a new design developed on the basis of various user profiles, the site is now aimed at young people seeking new education and training programmes, job seekers as well as current employees who want to continue their careers in Danish Defence.

Data-driven personalisation ensures relevance

What do you want to be? Most of us have asked ourselves this question many times in the course of our lives. Based on data-driven personalisation and optimised navigation, it is now much easier to find answers and to get an overview of all the education and training programmes and career opportunities in Danish Defence – whether you are a young person embarking on a new career, whether you want to exchange your civilian career for a career in the armed forces, or whether you want to take the next step on your career ladder with a job in Danish Defence. This is because the data on the site is structured in such a way that the IT solution provides an overview of all the education and training programmes and career opportunities offered by Danish Defence. 

We now have a functional and future-proof careers site, and this is largely due to the joint efforts of the Ministry of Defence Personnel Agency and Kraftvaerk. We have complete faith in Kraftvaerk’s work, and they always provide us with professional and objective sparring. We work well together, and we set great store by Kraftvaerk’s approach. We look forward to developing the careers site together.

— Marianne Pii Behrens, Marketing Consultant, The Danish Defence Personnel organisation.

Careers’ overview binds the data together

The new careers site includes a number of custom-built features, for example a careers overview showing the military and civilian career paths in Danish Defence. It sounds simple, but it requires a high degree of technical expertise to systematise it properly when, as Danish Defence, you are offering more than 40 different education and training programmes in a large organisation with just over 20,000 employees working across all conceivable disciplines. So, Danish Defence needs to attract and retain many different groups, including skilled psychologists, HR employees, chefs, engineers, office workers, IT supporters, recruits/conscripts and soldiers. 

The way in which Kraftvaerk has handled a large and sometimes bureaucratic organisation like Danish Defence displays skills in manoeuvring in a politically managed organisation, and it strengthens our view that we have chosen the right partner for developing and maintaining the careers site in future.

— Marianne Pii Behrens, Marketing Consultant, The Danish Defence Personnel organisation.

In the cloud with Danish Defence

Kraftvaerk is responsible for the technical development and implementation of the careers site, which is based on Episerver DXC, the cloud version of Episerver CMS. The platform is geared for continuous expansion as Danish Defence upgrades more of its IT solutions to the cloud. The choice of CMS platform is based on an analysis of the business needs of the Danish Defence Personnel Agency which they have compiled in collaboration with Kraftvaerk. The visual design establishes Danish Defence as a modern workplace characterised by action, intensity and professionalism, and ensures interaction with the Danish Defence Personnel Agency’s other campaign activities. 

Putting customers first

Mads Terp

Director & Head of Portals

+45 22 31 37 33
mads.terp@kraftvaerk.com