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The secret weapon is better integration of data

Danish Defence

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<h1>The secret weapon is <span class="text-athletic-green">better integration of data</span></h1> <p><span class="text-athletic-green">Danish Defence</span></p>

Challenge

Projections show that Denmark in 2030 will lack 90,000 skilled people on the Danish labour market. Like many other companies the Danish Ministry of Defence Personnal Agency is looking into how they can attract and retain employees. One method is to enable professional development and career promoting possibilities within the organisation. However, a fragmented career overview made it difficult for current and potential employees in the Danish Defence to gain an overview of the education and training programmes as well as their career opportunities.

Solution

We have created a custom-built career overview based on user journeys reflecting the military and civilian career paths available in the Danish Defence. The career overview makes it easy for recruits, majors, civilian doctors, chefs etc to get an overview of the many career promoting possibilities and the professional development opportunities they have at hand. As the solution is an enabler for employees to seek new career opportunities internally the goal is that it will have a positive effect on attracting and retaining employees in the Danish Defence.

Development

We have developed a new career site including a custom-built career overview. Based on various user profiles we developed a new architecture and design to create a simplified user journey. Five different websites are gathered on a new platform that brings together all the career opportunities in a custom-built career overview. It might sound simple, but it requires a high degree of technical expertise to systematise it properly when you, as Danish Defence, are offering more than 40 different education and training programmes in a large organisation with just over 20,000 employees working across all conceivable disciplines. However, the better integration of data makes it possible to create the career overview that collects and displays data in a more user-friendly manner. This is smart when you want to attract and retain employees.

Forsvaret Desktop
Forsvaret Mobile

The choice of CMS platform is based on a discovery process identifying the business needs of the Danish Defence Personnel Agency. Hereafter we began the technical development and implementation of the careers site, which is based on Optimizely DXC, the cloud version of Optimizely CMS. The platform is geared for continuous expansion as Danish Defence upgrades more of its IT solutions to the cloud.

  1. ...We have complete faith in Kraftvaerk’s work...

    We now have a functional and future-proof careers site, and this is largely due to the joint efforts of the Ministry of Defence Personnel Agency and Kraftvaerk. We have complete faith in Kraftvaerk’s work, and they always provide us with professional and objective sparring. We work well together, and we set great store by Kraftvaerk’s approach. We look forward to developing the careers site together.

    - Marianne Pii Behrens, Marketing Consultant, The Danish Defence Personnel organisation

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