Get control over your product data. As a StructPIM partner, Kraftvaerk can advise you on the possibilities of PIM - product Information Management - just as we can implement the PIM solution that suits your needs and your business.
Take control over your product data
Increasing demands for product information place ever-increasing demands on retail businesses. Instead of using time on putting product information to systems, resources should be used to increase the value of the business.
By Senior Manager Kim Bæk Hansen, Kraftvaerk
PIM ensures a uniform product and brand experience
Whether you want control over the products in your e-commerce solution, physical store, print catalogs or you marketplaces in Google Shopping or Amazon, Product Information Management (PIM) makes it easy to maintain your product portfolio across all channels and create a consistent product and brand experience.
PIM enables marketing to deliver consistent and rich product information through the ability to combine product information, marketing information and digital media such as images, video and product documents - thereby delivering product information across all high-quality channels.
It is strategically essential to deliver the right, relevant and enriching product data and product experiences because it allows your B2C and B2B customers to make the right purchasing decisions. StructPIM and inRiver are two good bids for a PIM solution. Here is my view on StructPIM
StructPIM: A Danish PIM-system
StructPIM is a Danish developed PIM system with a number of major well-known Danish brands on the customer list. StructPIM is extremely flexible and works really well with modern agile development processes with a focus on rapid value creation.
Four PIM benefits you should know about
1. Mass updates and search engines via PIM streamline work on product data
StructPIM handles millions of products and variants and is 'best-in-class' in terms of ease of use and speed in working with your product data. The system has a number of features that make daily PIM work a good and efficient experience. For example, StructPIM provides a powerful tool for mass-updating product information on thousands of products and variants in a single workflow. StructPIM provides a powerful and smart search engine to easily and quickly find the products you need to work with. With a KPI dashboard you get visualized the quality (and lack thereof) of your product data. To-do lists provide a clear and easily accessible overview of the tasks you need to perform.
2. A PIM solution that fits your products
One of the great strengths of StructPIM is that you can make adjustments in the product model yourself without having to contact the PIM supplier. For example, you can in minutes add extra attributes to the products or create new sales hierarchies and organize your products specifically for your target groups.
It is possible to share the work on multiple hands and become more efficient - invite product subcontractors into the system and let them help enrich your products.
3. PIM simplifies the work with product images and product catalog
In StructPIM there is a complete integrated media bank, which supports drag-and-drop, automatic control of focus points in images with automatic cropping of images for different devices and media. Of course, it is also possible to use external media systems with StructPIM. In addition, StructPIM also has an integrated directory module that you can use to automatically generate PDF catalogs with your products.
4. PIM plays well with the entire organization's IT systems
StructPIM has a standard and well-documented API that allows you to integrate your organization's IT systems and other inbound and outbound channels for product data. In addition, product information can be imported and exported in Excel or XML out of the box.
StructPIM can be hosted both in the cloud as a managed SaaS and on-premise in your own data center.
Unlike many other PIM systems, StructPIM has a 100% transparent and well-defined pricing model including the price of StructPIM as a managed SaaS solution. And in the pricing model, there are no restrictions on the number of users or the number of inbound and outbound channels in StructPIM.
Kraftvaerk gets you started
A good way to get started with PIM is to see and test a PIM system with your own products. Start by setting aside 2 hours for a demo of StructPIM. You can find our contact details below.