Optimising industrial B2B sales

We’re setting up the digital product catalogue to integrate with SAP, collecting the master product data. In addition, the digital product catalogue pulls structure and enrichment of categorisation from Optimizely. The digital product catalogue itself is hosted in Azure, which is also where the integration logic for SAP is implemented, and data is stored. As befits a modern solution, the Azure solution we are delivering is cloud-based, so it can easily scale with Royal Greenland’s future needs.

The front-end application itself is developed in Angular SPA and embedded in Optimizely. The application is also 100% headless, meaning that Royal Greenland will be able to make deployments to the digital product catalogue without going through their CMS system, which was a capability they requested. The search engine, filter logic and routing are all implemented directly into the front end, meaning that the user experience for industrial clients is faster and more efficient than ever before.

In evaluating Royal Greenland’s need for offline capabilities, we recommend using a Progressive Web App (PWA) to solve that part of the challenge. Given that some of Royal Greenland’s clients have poor wifi, combined with the need to reliably access the digital product catalogue at trade fairs and similar events, our analysis shows that the best solution is using the high level of internet independence that a PWA provides.

A key benefit of the digital product catalogue is that Royal Greenland sales personnel gain a faster and more efficient user experience, and a substantially improved overview of the product range for industrial clients. This enables the sales personnel to work faster and more efficiently than before, boosting their ability to easily access relevant product data for any given client. Industrial clients attain similar benefits, in that they now have an overview of Royal Greenland’s products, can access product data faster and more efficiently than before.