Sustainability as a competitive edge


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<h1><span class="NormalTextRun SCXW49757547 BCX0">Sustainability as a <span class="text-athletic-green">competitive edge</span></span></h1>
<p><span class="NormalTextRun SCXW49757547 BCX0"><span class="text-athletic-green">Suominen</span></span></p>


Suominen is a leading global supplier of nonwovens for wipes. The company’s vision is to be the front runner for nonwoven innovation and sustainability. To support its business strategy, Suominen is going through an ambitious rebranding process that also includes a new digital platform.


By applying design thinking methodologies, we create a website with strong user journeys. We are working closely with the Suominen team to ensure that the new site reflects the global business needs while supporting the Nordic brand. The new visual look and feel, and the way the design brings the new brand to life, more than exceeds Suominen’s expectations.


Design thinking, user journeys and personalised user flows. The expectations for the website design process are set high. Our work starts with defining the long-term ambition for the Suominen website. The needs of the website stakeholders and their user journeys are uncovered and defined. A vital part of the process is creating a product catalogue that improves the presentation of the various products. Through filtering and tags Suominen can create personalised user flows, improve the user experience, and increase conversion rates.

The new website is developed on Optimizely DXP, and Kraftvaerk is supporting Suominen to utilise the modern features of the platform. Sustainability is an important focus area for companies in the nonwoven industry. The importance is reflected in Suominen’s vision and business strategy and with sustainability as a competitive edge the new design gives a prominent positioning to the area. The new website is only the beginning. The roadmap for is evolving as new needs arise from the business, but also from other stakeholders.

Suominen Desktop
Suominen Mobile

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