Webshop makes DIY easier

jem & fix’s biggest store is located online. Kraftvaerk developed the e-commerce solution from the very first code.

In figures

Since helping to launch the first version of the e-commerce solution, Kraftvaerk has been jem & fixs technical partner. And the collaboration continues on the best of terms. The solid online store is paving the way for further Nordic growth. 

Since 2009

Since 2009, a fully automated online store has made it easier to fix up your home yourself.


In 2018, the number of visitors to the website increased by 22%.


In 2018 alone, revenue increased by 33% at jemogfix.dk.

Every other homeowner wants to do their own DIY work. Kraftvaerk is developing the best tool based on extensive know-how

More and more people are doing up their own homes themselves. About every other homeowner maintains and improves everything from floorboards to loose rafters themselves. And where is the best and cheapest place for these keen DIY Danes to buy tools and building materials? Being a Danish chain of low-cost home improvement retailers, the answer was simple, and for over a decade jem & fix has offered a large and easily accessible selection online. 

Zero manual administration. 100% digital order processing

This was how jem & fix summed up the task. A wide range of system integrations ensure that the online store meets all expectations and needs. Today, all orders are stored digitally, all the subcontractors send items directly to the customer, and customers can always see whether an item is in stock. How? Based on Umbraco, we integrated, among other things, the ERP system, the PIM system, freight suppliers, subcontractors and the warehouse management systems where packing lists and labels are prepared. 

When we say that we want to build Denmark's cheapest and best digital building supply market, Kraftvaerk know how to do it. They analyse our needs, integrate the necessary systems and quality assure again and again.

— Anna Lund Paludan, Marketing & E-commerce Manager, jem & fix A/S

Webshop creates growth by creating value

At Kraftvaerk, we are proud to have helped create the most visited store in the chain. The online store is stable and up and running every day, and in 2018 revenue increased by an impressive 33%. In the space of just a few years, jemogfix.dk has become the chains most successful store – measured in revenue – among all its 119 stores in Denmark. 

For more than 10 years, Kraftvaerk has helped us with technical solutions so we can achieve our strategic business goals.

— Anna Lund Paludan, Marketing & E-commerce Manager, jem & fix A/S

Customer experience improves when digital and physical stores are connected

Click, click, click. And go. Many customers carry out research online and then check that their favourite tools are in stock. Before getting in the car! After jem & fix became aware of this change in customer behaviour – its not that long ago that the vast majority of purchases were instigated in the physical shop – it has become even more business-critical to ensure that the online store shows the exact number of items in stock at the nearest store in real time. This fully automated solution provides that information. 

jem & fix also aims to ensure optimum correlation between the physical and digital customer experience. Kraftvaerk helps with this as well. 

Together with jem & fix, we make DIY home improvements much easier. 

Discover jemogfix.dk 

Putting customers first

Rasmus Kjær Madsen

VP​ of Engagement

+45 53 72 97 84