It’s a fact of life that DIY Danes, like most customers, are increasingly doing both their research and their shopping online, rather than in physical stores. For jem & fix, this necessitates adapting to the new market – and doing so in a way that achieves the optimal synergy between the webshop and the physical stores.
Two things are critical. On one hand, the experience of shopping online must be smooth and straightforward. On the other hand, the webshop must be accurate, so customers always have a clear idea of where something is available, and in what amounts.