More than 100 years of insurance history now on a new corporate website

With a history spanning more than 100 years, it’s no wonder that one of Denmark’s largest insurance companies is continuously working to evolve its business. Topdanmark’s latest initiative is a new corporate website aimed at improving the user experience for investors, business partners and potential new employees.

In figures

Topdanmark is embarking on a major migration project, where all its websites will be assembled on a new Java platform. Kraftvaerk has been brought on board the project as development and implementation partner. The first stage of the project involves a new corporate website (, where Kraftvaerk is responsible for architecture, system integrations and implementation. 

A new site

With the launch of its new corporate website, Topdanmark now has a modern platform where design and architecture help create improved user experiences.

Two months

There was no time to waste when Kraftvaerk was engaged. So the new corporate website was implemented in just two months and kicked off with an effortless launch.

Much more

The new corporate website is only one of several projects that Topdanmark and Kraftvaerk are cooperating on. Among other things, we have developed more than 30 apps for – including integrations to calculate the price of car insurance and annual travel on Globus (chatbot).

From old platform to Topdigital

Topdanmark wants to give the companys brand a boost by renewing its corporate website in order to be able to announce exciting initiatives and results to both partners and investors. On top of the new design, it required a modern platform, new architecture and fast execution. Everything was delivered on schedule, and Topdanmark now has a corporate website that is centred around the user experience, and where the underlying IT integrates with the rest of the Topdanmark organisation. 

Building a website on a new platform in just two months, including both migration to the new CMS and implementing a new web design for the content, function and structure, was a complex task. I’m immensely grateful for the cooperation with Kraftvaerk. Kraftvaerk assisted with the front-end development of highly complex components for investor data, in addition to which Kraftvaerk’s consultants served as the main architects. Kraftvaerk’s dedicated professionalism in working on both the overall platform architecture, the advice they provided on the development of Bloomreach and the practical work on component development enabled us to deliver the .com site in a very short space of time.

— Helena Magidas Johansen, IT/Marketing consultant and tech lead on the project, Topdanmark.

A major interaction-focused migration project

Topdanmarks migration project aims to bring all the companys websites together in one CMS. This requires mainframe integrations that enable Topdanmark to adapt more quickly to new and changing market needs. In addition, Kraftvaerk is developing integrations that connect Topdanmarks IT systems across the enterprise. 

Bloomreach – Java that works

Kraftvaerk has developed Topdanmarks new corporate website in Bloomreach CMS. Bloomreach is an open-source platform that integrates data, content and services with a focus on creating an insightful customer experience. Since 2018, Kraftvaerk has been a Bloomreach silver partner. 

Putting customers first

Casper Dumont

VP​ of Engagement

+45 31 39 07 15