Digital facelift for paint giant

Flügger and Kraftvaerk have collaborated closely on the further digitalisation and automation of Flügger’s value chain. This has been achieved by implementing a PIM system, by developing a Scandinavian e-commerce platform and by migrating all Flügger’s websites onto a more up-to-date platform – while simultaneously ensuring that all solutions interact with Flügger’s existing IT landscape.

Hundreds of products

By implementing PIM, Flügger now has an overview of all its product data in one combined system. Now, data on hundreds of products is enriched and systematised. The PIM system minimises the time-consuming management of product information across borders, products and channels.

One click replaces 100

The time-to-market process has become significantly faster. With the fully automatic set-up, Flügger can now link and quality-assure product information, goods declarations and labelling regulations. And at the click of a button, customers can now access up-to-date product information.

99% digital business

With a new PIM system, a new e-commerce solution and a new CMS platform with integrations connecting the organisation, Flügger can now call consider itself a digital business in almost every way. Moreover, further development is in the pipeline which is intended to strengthen Flügger’s e-commerce even further.

Technology and the customer experience are two sides of the same coin. Customers expect cross-channel coherence, and they expect speed, accuracy and personalisation. When systems are effectively integrated and linked together, you can create more customer-centric experiences which make a big difference to the customer.

— Mads C. Prytz , Head of E-Business, Flügger group A/S.
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Ready for stricter environmental requirements

Flügger operates in a market where new regulations and stricter environmental requirements are continually being introduced, and with which the company has to comply. This requires a flexible value chain with automatic and efficient processes. And this is what Flügger wanted with its new PIM system.

From manual processes to automation

With a PIM system, Flügger has streamlined its product data handling. Consequently, the market leader can now manage information about each product, and thus quickly update and execute changes to its product database. This applies irrespective of the quantities involved or the number of channels and markets. 

E-commerce – first stop Scandinavia, then Europe

In connection with the PIM implementation, Kraftvaerk developed the paint giants first e-commerce platform for the Scandinavian market. To create the most value, the new online store (based on Episerver Commerce) integrates with the PIM system. This means, among other things, that:  

  • Flüggers product information is automatically updated in the online store across different markets 
  • Flügger can showcase a larger product range online 
  • Flügger can access new markets more quickly. 

It’s all connected: PIM, ERP, CMS, Azure …

The PIM solutions primary data source is ERP. Full synchronisation between PIM and ERP is achieved through weekly runs that transfer all product data. Twice daily, delta data is also transferred, so the PIM system is always up to date. In addition to ERP integration, custom integrations have been developed for Flügger’s image database, which automatically enriches products in PIM with the correct product images. Products/product groups in PIM are also automatically connected with safety data sheets through integration with an external IT system. 

New CMS platform. As part of Flüggers digitalisation, Flügger has switched its CMS platform to Episerver. All websites are migrated to a single location in a contemporary platform that supports Flüggers need to digitalise its value chain. 

From PIM to CMS automatically. When a product in the PIM system meets a number of defined criteria, it is ready to be displayed on Flüggers website and is automatically sent to Episerver (the sites underlying CMS). 

Smart integrations in the cloud. Flüggers PIM solution is based on the new cloud version of inRiver called iPMC. This makes integrations easier to handle through available components in Azure, e.g. storage accounts, functions etc. 

Putting customers first

Rasmus Kjær Madsen

Director & Head of E-commerce

+45 53 72 97 84
rasmus.kjaer@kraftvaerk.com