Why should companies choose AWS.

Read more about why AWS will give companies a much better basis for building the IT solutions of the future.

Amazon has the world’s largest Cloud platform.

It is not easy to compare the size of the different Cloud platforms. Often it is the revenue that is used as an indication of the platform’s market share. Most of these types of analytics indicate that AWS is the biggest, followed by Microsoft Azure and Google Cloud. Flexera’s annual State of Cloud1 market research also indicates that AWS is most used worldwide followed by Microsoft and Google.  

In Denmark, Microsoft traditionally owns a very large share of our IT infrastructure. Especially in the Cloud market where their Azure platform is the preferred choice for many Danish companies. Azure is also a really strong platform to build a Cloud infrastructure on, and has developed really positive in recent years. At the same time, though, I will admit that I get deeply impressed by Amazon’s Cloud platform AWS every time I come across it. I’m a big fan, among other things, of their approach to security and pricing model to name two key parameters when choosing Cloud as a provider. AWS follows the Least Privilege principle in their approach to security, which ensures that you must actively decide which people and applications have access to what. It can be a bit of a headache for developers and seem unnecessarily complex, but it helps to ensure that your system landscape is shut off from all unnecessary contact. Additionally, security is not an expensive element in AWS, where in Azure, for example, you have to purchase additional services to get the same security.  

Can you use price as an evaluation parameter when choosing Cloud platform?

We help our customers choose the right Cloud platform, and price is of course an important parameter. This is generally due to the fact that many people experience that the operating costs in the cloud are significantly higher than first estimated. Flexera’s previously mentioned market research shows, for example, that surveyed companies are on average 23% above their budget for Cloud consumption. 


However, price should be used carefully as an evaluation parameter when choosing Cloud platform. Instead, look at the need you have and choose the platform that offers the best services for your needs, because there is no doubt that Microsoft, AWS and Google each have their strengths and weaknesses.  
We generally see that there are big differences in the operating prices of the individual platforms, depending on which services are needed and how you plan to combine them. 


Overall, it is risky to assume that it will be cheaper to migrate its existing solutions up into the cloud as they are. Some of the most expensive are virtual servers, and this applies to all major Cloud platforms.  
Instead, look at the applications that can naturally be broken down into smaller services and use Clouds native components. At the same time, it is important to look at when it’s needed to run the workloads. There is a lot of money to be saved if you can be flexible with runtimes. For example, offers AWS a discount of up to 38% on their so-called Spot Instances.

Most people know Amazon.

Their entry in Denmark has been debated and feared for a long time. Currently, the debate is entirely about Amazon’s impact on the Danish retail trade.  
After the launch in Sweden, it is very relevant to focus on consequences again, as Amazon is now close. Most Danish media have an opinion about the subject, and they all have an idea of how the retail trade can prepare for the match.  
FDIH (now Dansk Erhverv Digital Handel) has made a research among their members, where the result i.a. shows that as many as 80% expect Danish stores to close as a result of Amazon’s entry into Denmark.  

There is no doubt Amazon is coming.

There is no doubt that Amazon is coming to Denmark, whether the Danish e-commerce will be affected and to what extent, I will not get in to. However, I can say as much that Amazon is not only e-commerce but also Cloud infrastructure, which in my opinion cannot get to the country fast enough. I am sure that it will give Danish companies a much better base for building the IT solutions of the future.  

Why should companies choose AWS?

The Cloud platform AWS has emerged out of a need to support one of the world’s largest e-commerce platforms. Each component is therefore built with primary focus on creating value for the customer and grow the customer’s business. They have the advantage that they do not come from a traditional on premise mindset, but instead have built a real Cloud Native platform.  


In many cases, it turns out that AWS is the cheapest solution – especially when building the solution on modern components. AWS is therefore very attractive for startups and companies whose Cloud strategy is about breakdown of monoliths and development of micro-services.  


I look forward to AWS becoming as natural to talk about as Azure, and I look forward to Danish companies finding it as natural to choose components in AWS as they do today in Azure.  

Do you need help with your Cloud transformation? 

Get in touch with us, we offer, among other things, the Cloud Take-off course, which intention is to help our clients define, plan and execute their Cloud strategy.  

Clients we already help with Cloud

Want to know more?

Rasmus Hagemann

Director & Head of Cloud Solutions

+45 53 72 97 82
rasmus.hagemann@kraftvaerk.com