09.05 – 09.35:
Exceed your users’ expectations – start off with a killer design process
Do you want a website that not only meets but also exceeds the expectations of your users?
In this case-based presentation we’ll break down a UX process step by step and let you into the machinery of creating great customer experiences.
You will get insight into the different steps and exercises that once completed will ensure you a user-friendly product with intuitive navigation and relevant content. During the presentation, we will also share dos and don’ts to make sure you have the best conditions for success.
Trine Engelbrecht Jensen, Experience Design Director at Kraftvaerk
09.40 - 10.20:
Case: Suominen – From uncovered user journeys to well defined experiences
Suominen is the leading global supplier of nonwovens for wipes. To support its business strategy, Suominen was going through an ambitious rebranding process that also included a new digital platform and a strong focus on the digital customer experience.
Hanna Shkurov, Senior Project Manager at Kraftvaerk
10.30 - 11.00:
It’s time to reimagine how you run marketing
The demand for content and experiences is higher than ever, making marketers lives increasingly complex and disjoined - but it doesn't have to be.
In this session, we will take you through how people, process and technology can come together to enable marketers to create engaging content and campaigns faster than ever, drawing on insights from Optimizely's own marketing transformation.
We will break down the challenges marketers are experiencing and our approach for breaking down silos, enhancing collaboration, streamlining processes and accelerating speed to market for happier marketers and delighted customers.
Sama Asali, Senior Consultant, Strategy and Value at Optimizely
