Four e-commerce trends to look forward to in 2020. And one you need to be prepared for.
Back in October, not one of the 1,000 people listening in the great hall at Øksnehallen made a sound when Jim Hagemann Snabe lined up the facts at the e-commerce conference. As Chairman of the Board of A.P. Møller Mærsk and Siemens AG, he is a gentleman worth listening to – and we did indeed make a mental note of his message: The e-commerce solutions of the future are responsible, sustainable and human. And, of course, carried forward by technological possibilities that pave the way throughout the customer journey. One of his points was: "If it ain't broke, fix it". He would say that if you have an e-commerce solution where you are simply doing what you usually do, you are not doing what the company is best served with. Opportunities for positive change abound.